Chanel Cruise 2010 Ad Campaign

The Chanel Cruise 2010 collection was just presented in Venice and already the ad campaign is out! The ads were shot by Karl Lagerfeld, featuring models Baptiste Giabiconi and Karen Elson. Taking place in a shadowed hotel room with subtle red curtains and bed spead, Karl was, without a doubt, attempting to portray something sinister with these photographs. He commented on the shoot saying, "Venie has a genuine dark and mysterious side to it that fascinated me. I really like the Italian spirit and Venetian lifestyle."

Chanel Cruise 2010

Karl Lagerfeld recently presented the Chanel Cruise 2010 collection at the Grand Hotel Excelsior Lido Resort (one of Coco Chanel's favorite summer spots) in Venice. Karl was very particular about the timing of the show, he made the guests wait nearly two hours for sunset, but I'm sure everyone would agree that it was worth the wait! Not to mention that the guests were all comfortably seated in reclining sun beds in the famous white-tented cabanas. This collection was very appealing to me because of it's vintage nautical influence. Karl was designing with the 1930's Venetian society in mind and I can say without hesitation what is shown from the models' bob hairstyles and heavy makeup, to the detail on the buttons, his impeccable eye for details really seems to take you back to that time. Featuring parasols, stunning beach wear, boat-neck sweaters, nautical stripes, knitted menswear, and beautiful dresses, this collection is just in time for summer!