Emma Watson, better known around the globe as Hermione Granger, has been chosen as the face of Burberry's fall/winter 2009 ad campaign, photographed by Mario Testino. Emma being chosen is quite a shift for this label who is known for casting up-and-coming models. Now, normally I would be against a celebrity being the face of such a classic label, but she has a look that really does work for this campaign. Taking place at their new headquarters in London, this shoot featured Burberry's new 'It' bag, a suede tote with embroidered overlay, which is set to retail at just over $1,500. Emma Watson, at just 19 years old, already landing a campaign for a label of this caliber, is well on her way to a very successful modeling career.