The Chanel Cruise 2010 collection was just presented in Venice and already the ad campaign is out! The ads were shot by Karl Lagerfeld, featuring models Baptiste Giabiconi and Karen Elson. Taking place in a shadowed hotel room with subtle red curtains and bed spead, Karl was, without a doubt, attempting to portray something sinister with these photographs. He commented on the shoot saying, "Venie has a genuine dark and mysterious side to it that fascinated me. I really like the Italian spirit and Venetian lifestyle."